Frequently asked questions.
Frequently Asked Questions
Short, no-fluff answers about our plans, pricing, setup, tracking, and support. No scripts required — fully compatible with Squarespace.
Getting Started
What does Nova-Waves do?
ROI-first performance marketing across Google Ads, Meta (Facebook & Instagram), and LinkedIn. We run lean tests, track conversions rigorously, and scale what works across regions/languages.
Who is a good fit?
Local service SMBs: movers, veterinary clinics, medical aesthetics, photography, furniture/home, education, cleaning/repairs, professional services — including cross-border/export needs.
Is there a minimum ad budget?
We can start from HK$50/day to validate channels and cost-per-lead, then scale based on performance.
Plans & Pricing
How do the plans differ?
Basic: single-platform proof-of-concept. Growth: more A/B tests & optimization cadence. Advance: multi-platform/region + CRO guidance. Premium: cross-channel, complex conversions, funnels & CRM/automation.
Is the management fee inclusive of ad spend?
No. Our fee covers service; media spend is paid to ad platforms (by you directly or via us and reconciled).
Can I switch plans later?
Yes. Upgrades/downgrades take effect next billing cycle. We’ll recommend the right level for your goals.
Setup & Tracking
What’s the typical timeline to go live?
Usually 3–7 business days depending on creative readiness and conversion-tracking complexity.
Can you set up GA4, Meta Pixel, and conversions?
Yes — form/phone/WhatsApp click tracking, bookings, purchases, and full validation end-to-end.
No website/landing page yet?
We can provide a quick landing page option or work with your web vendor to ship what’s needed.
Results & Reporting
When will we see results?
Week 1 shows clicks/early engagement; weeks 2–4 usually show lead trends. Stabilization varies by industry.
Do you guarantee rankings/leads/ROAS?
No guarantees (platform policies). We set clear KPIs, track rigorously, and iterate quickly to control cost per result.
Do you provide live dashboards and reports?
Yes — Looker Studio dashboards and regular reports by plan; optional CRM/form integrations to trace funnel to close.
Support & Terms
Response time and channels?
Email/WhatsApp primarily; replies within one business day. Higher tiers can set dedicated channels and SLAs.
Who owns the ad accounts and data?
You do — always. We collaborate as admins; you retain full access and history after the project.
Cancellation/pause & billing basics?
Month-to-month, no lock-in. Cancel/pause before next cycle. Delivered service fees aren’t refundable; unused ad funds remain in your ad accounts.
Still unsure? Email support@nova-waves.com and we’ll suggest the best entry plan for your goals and budget.
